While studying PR and English at the University of Alabama, Lauren Robertson developed public relations and communications skills while maintaining alumni relations by planning events at the Law School, which taught her the importance of hard work and creativity, two pillars of her everyday life.
The event planning skills developed at the Law School directly influenced her position as Student Life Director for UA’s Honors College, where she planned events for honors students, such as tailgates, football viewing parties and socials. Working with the Honors College allowed Lauren to use her creativity to bring life to events for hundreds of people.
In addition to working at the Law School and Honors College, Lauren served as the Community Manager for the school’s award-winning paper, The Crimson White, known for its ground-breaking article on sorority segregation at UA last fall. There, she ran and promoted all social media accounts, learning the importance of reaching your audience and supplying content to meet their respective interests.
The combination of these experiences left Lauren looking for a place to continue her growth as a PR professional, and when she found Black Benak, it couldn't have been more of a perfect fit. Loving all things Southern, she felt right at home in the Black Benak office, known for its Southern boutique PR feel. Here, she has continued to cultivate new experiences whether by doing research, brainstorming for clients or planning social media posts.
Lauren grew up in the state’s capital city of Montgomery, and although her parents went to Auburn, she loves all things Alabama Crimson Tide. When not at an Alabama sporting event, you’ll likely find her cooking a new recipe find from Pinterest or binge-watching her new favorite show on Netflix.