OUR TAKE ON AD BOWL 2014

While the 2014 Super Bowl may not of delivered football that was exciting to watch, it did deliver some entertaining and moving commercials. As always, there were celebrity cameos, adorable children, classic reunions, touching soldier tributes and puppies (some cute, some SCARY). Working in PR, we know the importance of an effective ad and the message it portrays. Not only do you want people to be talking about you because of it, you want them to be talking about you for the right reasons. Here are some of our favorite commercials that succeeded in doing this:

Early in the game, Maserati stunned us with a pretty amazing commercial.  Sticking out from car ads we’ve come to expect, it featured Academy Award-nominee Quvenzhane Wallis in what could easily be confused as a trailer to a movie the whole world wants to see. It was beautifully shot, moving, and had us watching until the very last second to find out exactly what the commercial was for. Very few people have money to spend on a Maserati, but everyone should spend 90 seconds watching the ad.

I didn’t want to, but I did. I cried. Budweiser’s “Hero’s Welcome” ad in which 24-year-old Lt. Chuck Nadd returns home from deployment to a proud hometown and a parade in his honor evoked knee-jerk tears. The ad was originally meant to be 30 seconds long, but after shooting, Budweiser purchased another 30-second spot to feature more footage. The commercial kicks off a yearlong campaign encouraging Budweiser consumers to honor the U.S. military. Strong, touching, and true to Budweiser’s core message.

I loved GoldieBlox’s commercial for so many reasons. A startup toy company that makes construction and engineering toys for young girls, GoldieBlox won their 30-second slot in a contest run by Intuit.  Over 15,000 small businesses entered, but GoldieBlox won. It was a compelling message not only to girls, but to small businesses as well. Engineering and construction toys aren’t just for boys anymore, and Super Bowl commercials aren’t just for massive companies with money to blow.

The world has been laughing at Tim Tebow for a while now, but with T-Mobile’s help, we are now laughing with him. Tim and T-Mobile cleverly and humorously show us all the things you can do without a contract—sports wise and mobile phone wise. It was funny, witty, and went along perfectly with what T-Mobile was advertising.

If you don’t want to use a supermodel, a puppy, or a kid—just reunite the cast of a classic show the whole world loves. Easy as that, according to Oikos and webseries “Comedians in Cars Getting Coffee.” The uncles of TV show Full House reunited for a hilarious Oikos Greek yogurt ad in which Bob Saget and Dave Coulier interrupt John Stamos during a steamy moment with a woman. I genuinely laughed out loud.

I heard the familiar theme song of Seinfeld and I was immediately glued to the TV. Jerry, George and Newman were exactly as we all remember them in a teaser for their new web series, “Comedians in Cars Getting Coffee.” At the end, they encouraged viewers to check out the full episode of their show online, and I can only image how many millions of people quickly ditched the boring game to watch the episode.

There were a couple genuinely funny and effective commercials throughout the game. Audi’s “Doberhuahua” commercial was a dog-show spin off that humorously showed viewers that their newest model was designed without compromise, much like the Doberman/Chihuahua mix featured in the ad.

Doritos had a few funny commercials during the game, but my favorite was the time machine. Winner of Doritos’ “Crash the Super Bowl” contest, Raj Suri submitted a witty yet cute ad (which only cost $200 to make) featuring a man taking a ride in a child’s cardboard box time machine while the child steals his bag of Dorito’s.

Posted on February 3, 2014 .